Understanding Women's Magazines

Understanding Women's Magazines explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a globalized market, including Elle and Marie Claire. She relates the revolution in the women's magazines' market to a consumer culture which has brought an increasing focus on consumer lifestyles Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.